skip to content
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff Preview this item
ClosePreview this item

The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

Author: Clara Chung-wai Shih
Publisher: Boston : Prentice Hall, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration  Read more...
You are not connected to the UC San Diego Library network. Access to online content and services may require you to authenticate with your library. Off-Campus Access
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: Clara Chung-wai Shih
ISBN: 9780137152223 0137152221
OCLC Number: 262433512
Notes: Includes index.
Description: xiv, 236 pages : illustrations, map ; 23 cm
Contents: The fourth revolution --
The evolution of digital media --
Social capital from networking online --
Social sales --
Social network marketing --
Social innovation --
Social recruiting --
Engage your customers --
Get your message across --
Build and manage your relationships --
Corporate governance and strategy --
The future of social business.
Responsibility: Clara Shih.

Abstract:

Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.